It’s not hard. It looks hard.
The success Google has had with it’s online advertising platform is tied to the range of people who successfully navigate the setup screens, set a budget, and start receiving clicks.
Small businesses can run a campaign on $5/day. Large businesses may spend $1000/day.
The navigation menus can be daunting, but ultimately, it’s not hard.
To get started
1) sign up for an account with Google. That’s free.
2) create some ads (those things that show up in the right hand side of your search results)
3) assign some keywords for your ad (words and phrases that people search on)
4) set up your payment method (credit card)
5) wait a couple of days for your ads to start showing
6) check the traffic on your keywords, and adjust
Some Help
If you’d like to get started, it helps to have us get things in place, and show you the basics of how to manage it. From then on, you will get better and better at adjusting your ads, changing the message on your web site, and judging the best way to spend your resources.
You can start this yourself, and if you need help, call or email.
