On the web, writing is about communication.
When we write for your website, or help you with writing, it’s all about the reader, their goals, and your goals.
Why are they visiting your page? What do they need to understand? Right now. Immediately. We try and give people an idea of “what’s in the box”.
Your website can provide a nice short blurb that will help your visitor understand in a second or two what you offer.
Search Phrases
Help your reader find you. Think about the various ways people describe your services, and the words they use. Write for the person who knows what they want, and for the person who knows what they want, but not the words. When we talk about the information on your site, recognize that there are expert searchers, and searchers who don’t know the right words, but still need you.
Consuming The Screen
Short paragraphs are easier to read. We look at bolded lines, and scan …
