Web Site Basics
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Don Rathbun, Owner
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Category Archives: 30 Second Articles
Email Marketing Starter
Sending email to your clients and potential clients can be useful. It can also hurt you. Do you send email that helps your audience? Do you send emails that are designed to be consumed in a few minutes? Do you … Continue reading
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Start Advertising on Google
It’s not hard. It looks hard. The success Google has had with it’s online advertising platform is tied to the range of people who successfully navigate the setup screens, set a budget, and start receiving clicks. Small businesses can run … Continue reading
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Article – Writing for the Web
On the web, writing is about communication. When we write for your website, or help you with writing, it’s all about the reader, their goals, and your goals. Why are they visiting your page? What do they need to understand? … Continue reading
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Article – Blog vs. Website
A blog is a web site that’s easy to add pages to. A blog is really no more than a publishing platform for a web site, with the reader making the assumption that info will be added to it on … Continue reading
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Article – Domain Names
Your domain name has to be easy to say. You can buy your domain for about $15 a year. If you don’t want your registration info to be public (name, address, and email) then you can buy privacy services for … Continue reading
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Article – Web Graphics
Photos and graphics for the web follow a few basic rules. They should fit on the screen without being forced to a different size by the html. When you see a photo that’s off kilter, it’s probably not sized properly. … Continue reading
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Article – SEO Fiction
SEO SEO stands for Search Engine Optimization, and it means “being found on the internet”. Good SEO Consulting means “being found on the internet by your customers”, since a thousand visitors who are not potential customers are not terribly useful. … Continue reading
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Article – Web Hosting
Your office computer has nothing to do with your web site. You can buy hosting for about $10 a month. They will provide 24 x 7 support. It is still technical of course, but it is a service driven business. … Continue reading
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Article – The About Us Page
The About Us page provides a golden opportunity to explain who you are, and what makes you stand out in the marketplace. Some contact pages or about pages are too inclusive. Your birthday does not belong on your business web … Continue reading
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Article – The Contact Page
The Contact Page – Does your page fail? Have you ever been researching a product or service, and you get to the point where you want to get in touch, and you hit a BRICK WALL ? They have a … Continue reading
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