30 Second Article on Having a Blog vs. a Website
In the old days – a few years ago by internet time – a blog was primarily an expressive medium. A ‘blogger’ would explore a subject and people would check back regularly and read the blog posts. For a while, there was a dream about syndicated content being distributed automagically to each reader.
Bloggers Still Blog, but a blog website is now much more. It is a great foundation for a business website.
It’s designed to be reasonably easy to edit, and it’s designed so that the content originator (the boss or marketing team usually) can have the latest content added in-house.
Keeping a website current is important, and blog based websites make it more efficient.
The web traffic you receive is a result of the information that’s on your web site, and the links that are referring to your web site. One of Google’s insights when the boys were still in school was to rank web sites based on the quality of links to that web site.
content – “how closely does my web site match what my customer is looking for” and
links – “who is linking to my web site”
I like blogs for their ease of adding content, but it does require the same planning as other website approaches. If you don’t plan properly, a new blog won’t do it’s job.
- List your email address and contact information
- Make sure you use the words people are looking for
- Remove commenting capability from the blog
- Make it easy to find your services and products
- Plan your design for your audience